Notes |
According to wikipedia, and advertorial ad is defined as "it is usually written in the form of an objective article and designed to look like a legitimate and independent news story." A very normal reader may feel the ad is a serious news item and it is what the advertiser wants. But in this ad the advertiser foolishly inserted the normal ad under the advertorial. Thus a normal reader first read the advertorial as if reading a news item, but in the next moment he realize that he is mistaken, when seing the product ad next to that. I cannot understand the rationale behind it. |
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